Haute Chocolate

The Ultimate Chocolate Experience

 

 

Studio Vincent - SV

A Modern Luxury Jeweler

Smile Network Benefit

Chocolate Experience Rooms

Charlie's Chocolate Factory

Le Salle à Versailles

Le Bar’

Le Bar Coco

The Red Velvet Lounge

Studio Vincent

The Concept

Haute Chocolate was a mélange of chocolate themed experience rooms and modern luxury

jewelry with a seductive French twist. A Woman’s 2 loves: Chocolate & Diamonds.

 

The Setting

Studio Vincent's ultra-modern loft was the venue. Bejeweled 17th Century French femmes showcased the SV Collection. They also held court in Le Salle à Versailles [the Versailles Room], where Guests were invited to lounge, slip into silk smoking jackets, sip champagne and be pampered.

 

The Experience

The loft's professional kitchen was transformed into Charlie's Chocolate Factory. Charlie created and tempted guests with decadent chocolate creations. Bar CoCo entertained with the sexy beat of Brazilian Drummers. Le Bar served concept champagne cocktails in an all white setting with soft pink lighting and gauze draped cocktail tables, allowing guests a romantic retreat. The Red Velvet Lounge, cloaked in deep red hues, served chocolate infused cocktails.

 

Signage throughout queried guests: Are You Daring?  What Do You Crave? – playing off a deliciously seductive theme of chocolate – upscale jewels with French seductresses. This was “The Ultimate Chocolate Experience”.

Event Objectives

Studio Vincent understands the value of customer relationship and how to nurture those relationships, An exclusive and experiential event is a superb in-person loyalty program. Additionally, the guests of clients were introduced to the collection in a delicious and decadent setting.

 

The goal was to show client appreciation.

showcase the collection, create opportunity for exclusive shopping and introduce the custom design studio.

 

The Results

The chocolate themed experience rooms set the mood for guests to explore, sip bubbles and nibble on amazing chocolate creations, Tray served jewels let guests to try-on and play with the collection, thus creating the desire to own a SV original.

RED | Experience Design

Customer Connect | Face-To-Face Marketing

 

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